LottoMax TV Commercial Update

A few weeks ago, I submitted a complaint to Advertising Standards Canada regarding the commercial in which the driver of a speedboat and a person in a helicopter are texting each other while playing hide and seek.

While fully realizing the advertisement is far-fetched and fantastical, I do not support or condone the unsafe behavior. It is a slap in the face and a disregard of the new law enacted to stop the use of mobile devices while operating motor vehicles.

I received a reply from the OLG explaining their stance on the advertisement the relevant part of the letter follows. At this time I still feel the ad is at the least poor judgement and potentially goes against clause #10 as described below: