A new billboard campaign in British Columbia for Coors Light declares the beer is "Colder Than Most People From Toronto."The slogan caught Newmarket resident Kathryn Morton by surprise.
"That's pretty insulting to such a large group of people," she said. "We hear stuff about Toronto people all the time but we couldn't believe anyone would put it on a billboard."
Morton, who grew up in Kamloops, where she said it was common for people to make fun of Toronto, saw the ad on a camping trip a couple of weeks ago. Her 16-year-old son Stuart spotted it first.
"He realized the political incorrectness of it. What bothered us was we saw the Olympic logo on the billboard. This isn't a great way to bring in people to the province."
But marketing expert Paul Cubbon said it's likely the people behind the billboards wanted to generate talk.
Get the full story at thestar.com
As someone who used to live in a rural area, but has now lived in Toronto for ten years. I understand the inferiority complex this type of thing is addressing. The sad thing is that an inferiority complex is all it is.
Those of us who live here don't think we are at the centre of the universe, but those who don't live here seem to think we do. And to those people I say to you, don't feel to bad. At least you are still in Canada!
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