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1.10.2009

Tim Hortons Racist?

I saw a new Tim Hortons commercial, which shows various Tims stores around Canada and is extolling the virtues of how fresh their coffee is. Never more than 20 minutes old! Ah, how lovely. I know how much Canadians love their hot fresh Tim Hortons coffee.

It would seem, from watching the ad that Canadians also love their WHITE Tim Hortons employees. Oops, I may have got that wrong. Tim Hortons it seems loves their WHITE employees. I don't recall seeing any person of any ethnic background in the ad, other than the wonder bread crowd.

I thought I should check this out before writing anything, so I went to the Tim Hortons across the street from my office and immediately noticed that there were no WHITEs working in the store at all! In fact, I would bet that the majority of their employees are not white, but they just want the public to forget that and portray the wholesome WHITE 1950's image that they do so well.

If I can find the ad I will post it here. I will also be writing to the company and see what they have to say about it.

Update: You can view the commercial here.

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